Who Is Elon Musk What Was His Strategy To Success? "Who is Elon Musk?" explores how a boy from South Africa changed the world’s auto, banking and space industries and became the richest man on the planet. As a child, Musk spent a lot of time coding and sold his first company for $500 at 12-years-old. In his early career, he teamed up with his brother Kimbal to launch Zip2, an internet city guide, which was later sold for $305 million. This success sparked a new passion in Musk, who took his share of $22 million to build another company. "I think that really whet his appetite for creating things, for doing more," Heritage Foundation fellow Kara Frederick told Fox Nation. "So, you'll see that's a common thread in his life. He doesn't just create a company, start something, take his cash, and stop. He sleeps on couches. He can barely afford to pay his rent, even though he is technically a millionaire at this point, to create more, and more, and...